Best AI lead generation tools in 2025
Top AI tools for prospecting, lead capture, and pipeline building.
AI lead generation tools compared
1. SendToTeam — Best for personalized lead outreach
AI employees research prospects and draft personalized outreach. Every email is reviewed before sending — combining AI scale with human quality. Full lead generation workflow from research to follow-up.
2. Apollo.io
Apollo provides a B2B contact database with built-in email sequencing. Good for teams that need data and outreach in one platform.
3. ZoomInfo
ZoomInfo offers enterprise-grade B2B data with intent signals and engagement tools. The largest B2B database available.
4. Lusha
Lusha provides contact enrichment and prospecting data with a Chrome extension for LinkedIn. Quick access to prospect contact details.
5. Clearbit (HubSpot)
Clearbit provides data enrichment and visitor identification. Now part of HubSpot, offering lead intelligence within the CRM.
How to choose
- Personalized outreach: SendToTeam — AI drafts, you review and send
- Contact database: Apollo or ZoomInfo — B2B prospect data
- Contact enrichment: Lusha or Clearbit — enrich existing leads
Marcus
Market Analyst
Monitors competitors weekly, tracks market trends, and delivers clear reports so you always know where you stand.
Sarah
SDR & Outreach Lead
Researches prospects, writes personalized outreach, manages follow-up sequences, and books meetings on your calendar.
Emma
Content Writer
Writes blog posts, social media content, email newsletters, and marketing copy that matches your brand voice.